Picking a name that lasts
A good domain is an asset you will live with for years, so it is worth taking a moment to choose one that works hard for your brand.
Aim for something easy to say, spell and type. Avoid numbers and hyphens where you can, and check how it sounds when spoken aloud.
.com is the global favourite, while .co.uk and .uk signal a UK business to local customers. If both are free, registering the pair protects your brand.
Extensions like .io, .app, .shop and .blog free up names taken elsewhere and tell visitors what you do before they even click.
Frequently Asked Questions
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